Creating with Triptych Records: Music, Merch, and Live Streams
Building Something Bigger Than Music
Triptych Records has always been about more than just putting out albums, they’re about building a community. Based in Denton, Texas, Triptych became a creative home for three powerhouse bands: Sunbuzzed, Strays, and Felt & Fur.
Read: Triptych Records Is Saving Denton’s Psych-Rock Scene by D-Magazine
This was my very first long-term freelance gig and it shaped everything that came after. As their content creator and social media manager, I had the chance to tell stories through images, strategy, and collaboration. It challenged me and pushed me to grow in ways I couldn’t have expected, and I’ll always be thankful for that opportunity.
My Role Behind the Scenes
From the start, my job was to capture the energy of Triptych’s artists and translate it into visuals & content that felt as dynamic as the music. That meant:
Live show coverage across Denton’s iconic venues (Rubber Gloves, Dan’s Silverleaf, & more)
Vinyl and merch release photography
Behind-the-scenes content that gave fans a deeper look
Full campaign visuals & social posting for album launches
Every shoot taught me something new: how to work with low light, how to keep things moving, and how to find the moments that matter.
Strays performing and Dan’s Silverleaf in Denton, TX
Adapting During the Pandemic
When the pandemic brought live music to a halt, we had to pivot fast. I helped organize and run live-streamed album releases so the bands could stay connected with their audiences during a time when connection felt scarce.
Setting up those streams was a learning curve. It wasn’t just about logistics, but about recreating the live show feeling through a screen. It pushed my creativity in ways I hadn’t experienced before and gave me a deeper understanding of how to build intimacy and excitement remotely.
Shaping Each Band’s Identity
Each Triptych band had its own sound and aesthetic:
Felt & Fur explored goth synth pop
It was my job to create a visual world around each project, something that honored their uniqueness while building recognition and connection.
Why Content Creation Matters for Independent Music
In a digital world, music isn’t just about sound, it’s about the story you tell around it. From a simple promo photo to a full campaign, consistent visuals help indie artists reach new audiences and stay rooted in the communities they’ve already built.
If you’re a band, label, or creative collective, authentic content makes all the difference.
1. Jessica Luther Rummel & Dave Rummel, the creators of Triptych Records. 2 &3. Strays newest vinyl making appearance at Panther City Vinyl
Triptych Records will always hold a special place in my heart. That experience taught me how to be adaptable, how to communicate visually under pressure, and how to collaborate with artists in a way that feels meaningful and sustainable.
It laid the foundation for the creative work I do now, and I’m still using what I learned there in every project I take on.
Interested in booking me for content creation or branding photography? Let’s chat.
